LinkedIn reaches 100 million members worldwide

London, March 23 : Professional social network LinkedIn has claimed that it has reached 100 million members worldwide.

According to the service’s own figures, the site, which aims to facilitate professional networking in the digital space, has been adding roughly one million new members every 12 days; the equivalent of one new member joining every second, reports the Telegraph.

In December 2010, the site had attracted five million plus members in the UK and 20 million in Europe.

LinkedIn launched in 2003 and started out in the living room of co-founder Reid Hoffman.

It took 494 days to sign up the first million members. More than half of its members are now located outside of the US.

Two weeks ago LinkedIn launched a personalised news service in a bid to attract more of its users to the site with greater frequency.

Analysts believe the site is trying to boost its traffic and user engagement rate and subsequently its advertising revenues, ahead of its expected IPO (Initial Public Offering on the US stock market).(ANI)