Toyota retakes top spot from BMW as world’s most valuable car brand

Tweet

London, May 14: Toyota has reclaimed its spot as the world’s most valuable car brand, according to a study.

The annual BrandZ study by global research agency Millward Brown, revealed that the Japanese car maker has vaulted BMW, with an 11 percent increase taking its brand value to 24.2 billion dollars.

Mercedes-Benz moved to the third spot, overtaking Honda, after its brand value increased by 12 percent, Sydney Morning Herald reports.

Porsche was at the fifth spot followed by Nissan and Volkswagen on sixth and seventh positions respectively.

While German and Japanese companies dominate the top 10 car brands in the rankings, Ford remained on eighth spot, as the lone representative for the US. Audi was placed at ninth position and Lexus at tenth in 2011 BrandZ survey list.

The car brands in the list were:

1.Toyota

2.BMW

3.Mercedes-Benz

4.Honda

5.Porsche

6.Nissan

7.Volkswagen

8.Ford

9.Audi

10.Lexus

Millward Brown measures brand equity based on interviews with more than two million consumers globally and an analysis of the financial and business performance of each company using data from Bloomberg and Datamonitor. (ANI)