London, June 17: In the hope of winning free clothes, hundreds of half-naked shoppers have braved the rain dressed in just their underwear when they queued up outside a UK fashion store.
Barcelona-based casual clothing brand Desigual had offered to give brand new outfits to its first 100 customers who would queue up in their inners in front of its shop on Regent’s Street in London.
While 300 Desigual fans, many of them students, queued overnight in their underwear to get some free clothes, the first 100 had got free tops and bottoms when the doors of the retailer’s flagship store opened.
However, everyone else who had turned up in underwear got a 50 percent off in the Desigual’s summer collection, reports the Daily Mail.
Everyone in the queue was also given Desigual goodie bags. (ANI)