Birla Corp eyes 3 percent rise in cement sales

Kolkata, Oct 24: Birla Corporation, the flagship company of the M.P. Birla Group, Monday said it expected a 3 percent growth in cement sales this fiscal amid sluggish growth of the industry.

‘The industry is expected to grow by 3 percent and we will like to achieve similar growth,’ Tarachand Jain, senior joint president (Marketing), Birla Corporation, told reporters here.

The company said it will commence operations at its Rs.450 crore cement manufacturing plant in North Cachar Hills district of Assam by 2014.

The project, which will have a capacity of 1.2 million tonnes per month, is a joint-venture with the Assam Mineral Development Corporation.

The company expects to achieve 13 percent market share in West Bengal by the year end, up from its current 10 percent.

The firm’s executive director and chief executive officer B.R. Nahar also launched the ‘Birla Smart Unique’ cement brand.

‘We expect to sell around 50,000 tonnes of the new product every month, which will be almost 40 percent contribution of the total sales from the Durgapur facilities,’ said

The production capacity of the Durgapur plant is 2.2 million tonnes per month.

IANS