London, Oct 23: Blackberry customers are turning their back on their favourite phones after the firm’s recent difficulties, a new research has revealed.
Nearly half of all BlackBerry users say they will get a different device when they change handsets, The Telegraph quoted a YouGov study, as saying.
The YouGov study comes in the wake of the Canada-based BlackBerry maker struggling to provide email, internet and instant messaging services after a data server in Slough crashed during an upgrade. Customers in Europe, the Middle East, Asia, Africa and America were all affected, and the company has subsequently offered users a suite of free apps as compensation. Some operators have gone further and offered additional airtime.
The survey also uses a “Promoter Score”; it fell to -six in October, from +15 in September. Overall, only 57 percent of BlackBerry users would consider getting a BlackBerry again, compared to 69 per cent in September; the number of people who would get a BlackBerry again fell 11 per cent to 42 percent.
YouGov suggested, however, that “there may still be some light at the end of the tunnel as the brand has a large number of loyal, forgiving followers – 69 percent of BlackBerry users think the handsets are “good” and over half (52 percent) disagree that “BlackBerry phones are no longer reliable”. (ANI)