Melbourne, August 9: Mentos’ marketing team has turned the baffling population forecasts for Singapore into a simple message to the people – let’s make a baby.
In 2012, Singapore ranked the single lowest on a fertility report of 203 sovereign nations, according to CIA World Factbook’s 2012 list.
The report forecasts Singapore’s average birth-per-woman rate at a stark low of 0.78, but Mentos wants to change all that, News.com.au reported.
The freshmaker has turned baby-maker and its marketing team, BBH Asia-Pacific, has released a three-minute video to turn on Thursday, August 9 – Singapore’s National Day – into National Night.
The chewy mint company has activated its “pro-natalist policy” by dropping a hip-hop beat.
The video stars with “Why you eating a mint baby? So I can kiss you ON THE FACE”, followed by “It’s time to do our civic duty… I’m talking about making a baby”. (ANI)