Lingerie Facebook page breaches ad ethics by ‘encouraging women to post pics in underwear’

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Sydney, Sept 25: A page on Facebook, which promotes lingerie has breached advertising codes, by encouraging young women to post pictures of themselves in underwear, an Australian watchdog has said.

Bendons’ Loveable Besties campaign offered prizes to women who posted pictures of themselves and their best friends on the social media site, which featured an image of two models in underwear with their arms around each other.

But several people complained to the Advertising Standards Bureau, News.com.au reports.

According to the report a complaint said the promotion ‘is encouraging young girls to take photos of themselves in their underwear and post (them) on the Internet’.

The bureau decided it was possible younger people could see the advertisement as ‘condoning, or at least giving some legitimacy,’ to ‘uploading images of themselves in underwear’ and this was a breach of the Advertiser Code of Ethics with regard to community standards. (ANI)