London, September 24: Asda has launched the first all in one body shaper for men that has been likened to spanx, a popular trimming and slimming underwear for women, which could make “moobs” and guts a thing of the past.
The 15-pound, which was launched by George at Asda, suit has been billed as the perfect solution to a quick fix six pack for men who do not want to slave away for hours on a treadmill.
According to manufacturers, the compression fabric used in the suit “smoothes and tones” the overall body shape, while support panels across the stomach and waistline help to cover the hip area.
The suit also includes support for the lower back and ventilated panels to “slim down the bottom and thighs”.
The suit is part of Asda’s Bodysculpt range and is available from stores across the country.
“It isn’t just women who love our controlwear products. ‘Men are always asking us for new technology and innovation to target their wobbly bits’,” the Daily Mail quoted George Brand Director Fiona Lambert as saying.
The launch of the Mansie follows on from George’s popular “moob tube” vest and Bodysculpt trunks, which sold out within four minutes when they were trialled at stores last year.
The Mansie combines the two technologies in to one swimming costume style suit.
“At George, we are constantly designing and innovating to help the nation’s men and women improve their body confidence in an affordable way and without the need for fad diets,” Lambert added.
George decided to develop the Mansie after it carried out research which showed that 69 percent of men felt they had “overindulged” on beer and food this summer. (ANI)