Air travelers willing to shell out more for flying in ‘familiar home carriers’: Study

Tweet

Jerusalem, Oct. 16: Flyers are willing to pay more pay for a flight with their home carrier, rather than a foreign carrier or a charter so that they could communicate freely with the crew in their own familiar language, a new study has said.

According to the study by researchers at Ben-Gurion University of the Negev (BGU), flyers are less sensitive to price changes and that they were more willing to pay for a flight with their home carrier, rather than a foreign carrier or a charter so that they could communicate freely with the crew in their own familiar language.

“How people make choices on their mode of travelling and how it affects their willingness to pay for alternative flight options is an issue of immense concern for public agencies and the industry,” Dr. Anat Tchetchik of BGUs Department of Hotel and Tourism Management explained.

Reduction in barriers such as language, social and cultural norms can be helpful, in their minds, to reduce anxiety, the study noted.

According to the study, FOF travelers have preferences concerning the aircraft size and manufacturer, and favor day flights over night flights and prefer nonstop flights over connecting flights due to the stress of take-offs and landings.

These white knuckle flyers are also more confident flying with name carriers versus low-cost carriers, the study added. (ANI)