London, Oct 12: Seems like actress Jennifer Aniston is set to launch her own hair care line after becoming a celebrity spokeswoman and investor in a beauty brand.
The 43-year-old became a hairstyle pin-up in the 1990s when her famous “Rachel” cut made waves on hit TV sitcom “Friends”, and she later became a model for a L’Oreal shampoo line.
Aniston now became an equity partner in a rising company called Living Proof, reports contactmusic.com.
She has invested in the firm and she will also become the face of the brand, starring in marketing and advertising campaigns, while she will also be involved in the creation of new products and package design.
Aniston admits it was the company’s science-driven approach which encouraged her to become an investor.
“I have been approached many, many times (about this kind of deal)… You want to be part of something that’s exciting and authentic. You can’t get more interesting than these scientists… (I was) fascinated by the scientific approach,” she said.