Kia Motors unveils ‘Batman-inspired’ cars to fight hunger in Africa

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Wellington, Oct 12(ANI): Kia has uncovered a one-off Batman-inspired Optima to signal the start of a 10-month partnership based on the iconic super heroes that make up the Justice League.

The Batman version is the first of eight Kia super hero vehicles that the company tips to become a force for good in the world by raising awareness of DC Entertainment’s ‘We Can Be Heroes’ giving campaign, which is a relief effort to fight hunger in the Horn of Africa.

The car is influenced by the artistry of comic book icon, Jim Lee, and extras include a bat suit and cowl in the boot and utility throwing stars installed in the centre console.

“Batman is one of the most popular Super Heroes of all-time, and showcasing in a fun and creative way Kia’s top-of-the-line Optima SX Limited as a Batman-themed custom ride underscores this car’s potent combination of premium features and turbocharged performance,” Stuff.co.nz quotedMichael Sprague, of Kia Motors America, as saying.

The car is a joint venture between Kia, DC Entertainment and Rides magazine.

Kia promo pitch adds that two video screens in the front-seat headrests that will raise

awareness about the worst hunger crisis in 60 years by featuring a custom ‘We Can Be Heroes’ video that demonstrates how one small act can make anyone a hero. (ANI)