Perfume: A gift least likely to be ‘re-gifted’

Sydney, Dec 13: Even though people probably buy it for themselves throughout the year, perfume is the safest bet to give as a present this Christmas, and is the least likely to be “re-gifted”, says an Australian survey.

Around 70 percent of respondents in a survey by Priceline said they would not pass it on as a present, The Age daily reported.

“Beauty products” generally (at 39 percent) were among the top four presents people keep at Christmas.

“Perfume is the holiday gift equivalent of the little black dress – you can never go wrong with a much-loved favourite that never goes out of style,” Kerry Baxter, fragrance buyer at Priceline, was quoted as saying.

The survey found that 75 percent of Australians admitted to “re-gifting”, though 40 percent said they would be concerned if someone re-gifted a gift they had given.

Most re-gifted gifts are homeware, chocolate and candles, and the most common reason is that they are not needed.

Erica Moore, a perfume evaluator, said people no longer have just one perfume on their dresser.

“They’re changing their fragrance every few months. Women might start with sweet and fruity notes when they’re young and venture into something more sophisticated as they mature and their tastes change,” the daily quoted her as saying.

Baxter said women love perfume because it adds to their identity. Most women would not regard perfume as luxury “rather, a luxurious necessity”.

IANS