Facebook could reduce user’s self-control

Washington, Jan 15: Facebook users should be aware of allowing their self-esteem boosted by “likes” or positive comments from close friends, as it could reduce their self-control both on and offline, a study has revealed.

In their study titled “Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control,” researchers at the University of Pittsburgh and Columbia Business School demonstrate that users who are focused on close friends tend to experience an increase in self-esteem while browsing their social networks; afterwards, these users display less self-control.

Greater social network use among this category of users with strong ties to their friends is also associated with individuals having higher body-mass indexes and higher levels of credit-card debt, according to the paper.

“To our knowledge, this is the first research to show that using online social networks can affect self-control,” co-author Andrew T. Stephen, assistant professor of business administration and Katz Fellow in Marketing in the University of Pittsburgh Joseph M. Katz Graduate School of Business and College of Business Administration said.

“We have demonstrated that using today’s most popular social network, Facebook, may have a detrimental affect on people’s self-control,” he said.

The study has been published online in the Journal of Consumer Research. (ANI)