New York, Mar 9: A Photoshop action that seeks to reverse unrealistic airbrushed images of model has been created by cosmetics brand Dove in a continuation of its decade-long ‘Real Beauty’ campaign.
The Photoshop action, which is a downloadable file that applies an action with a single click, promised to add a skin glow effect, but actually reverted the image to its original state, is aimed by Dove at art directors whom the brand suspects of creating such ads, Mashable reports.
However, the Unilever-owned brand did not disclose how many people have downloaded the action.
‘Real Beauty’, which won the Grand Prix at Cannes in 2007, celebrates imperfect and aged bodies of women whom the brand argues are just as beautiful, if not more so, than the pristine images of women usually displayed in such advertising, the report added. (ANI)