Washington, Mar 11: A new survey has rated the top 10 companies based on six key characteristics including product quality, trust, social responsibility and how employees are treated.
In its 14th annual Reputation Quotient survey, Harris Interactive rated 60 large American companies based on the six key characteristics, which includes big retailers and tech companies.
The survey also listed the companies with the worst reputation quotients, which include many financial services institutions.
From 24/7 Wall St., based on the Harris survey, these are the 10 companies with the best reputations:
According to the Huffington Post, Costco Wholesale Corp. was ranked as the 10th most reputable company after ranking 19th among the 60 most visible firms in the U.S. last year. The company came 10th based on strong customer admiration and respect.
At the ninth position was Procter and Gamble Co., makers of well-known products such as Gillette shaving razors, Tide laundry detergent and Crest toothpaste.
P and G improved from 15th place in last year’s ranking to ninth this year, as the company has a solid reputation among both customers and employees. Customers are happy with the company’s service.
At eighth position is Sony Corp. For years, the company has competed in the digital camera and hand-held videogames markets, both of which have been threatened by the emergence of the smartphone-where competition is fierce and Sony lacks a competitive offering.
The seventh position was grabbed by Whole Foods Mar et Inc. The company’s ranking among the most visible companies has actually improved from eighth- to seventh-most reputable.
Coca-Cola was ranked sixth and remained among the top 10 most reputable companies in this year’s report but moved down three slots compared with last year.
The world’s largest beverage company’s emotional appeal is very high among consumers, scoring fourth-best in the category, which measures people’s trust and respect of the brand.
At fifth position is Johnson and Johnson. The company is one of just six companies to receive a score over 80.
The company was ranked in the top five in four of the six reputational dimensions: fourth in social responsibility, third in emotional appeal, third in products and services, and fourth in workplace environment.
Google Inc., which was ranked fourth, has a strong reputation among both its customers and its employees.
Nearly 44 percent of customers rate Google’s customer service as “excellent,” while another 41 percent rate it as “good.”
For the third consecutive year, Walt Disney Co., which came third, has a reputation score above 80, making it one of the nation’s most reputable companies. The company has a stronger emotional appeal with consumers than any other well-known company except Amazon.com, according to Harris Interactive.
After ranking as the nation’s most reputable company in 2012, Apple Inc. slipped to the No. 2 spot in 2013.
With sales figures reaching 61.09 billion dollars, Amazon.com Inc. is considered the most reputable company in the world, according to Harris Interactive.
It was the fourth-most reputable company in 2012 and eighth-most reputable in 2011. Amazon.com received the highest scores for its emotional appeal and its products and services. (ANI)