‘Struggling’ BlackBerry banking on enterprise, BBM, QNX OS to change fortunes in 2014

Washington, Dec. 31: BlackBerry CEO John Chen has chalked out his revised strategy for the sinking company in the New Year that includes reinforced efforts in enterprise services, BBM on third-party devices and the QNX OS.

The chief acknowledged that BlackBerry is facing challenging circumstances but emphasized the company’s leadership with the government crowd in mobile device management.

According to Cnet, Chen emphasized that many in the regulated industries depend solely on BlackBerry to secure their mobile infrastructure because they are the only MDM provider to obtain ‘Authority to Operate’ on US Department of Defense (DoD) networks.

The CEO further said that BlackBerry will be continuing to push harder internationally, notably by leveraging its Foxconn ties for new smartphones that will feature ‘iconic design, world-class security, software development and enterprise-mobility management.’

The smartphone manufacturer has been struggling in the market dominated by rivals Apple, Google and Samsung. (ANI)