Research shows that ‘scummy’ ads fail to trap mobile users

Washington, May 1: A recent research at Penn State Media Effects Research Laboratory has shown that scummy advertising methods rarely fool mobile users into clicking the ad, instead cause users to treat the website as threat.

According to TechCrunch, mobile users ignore sites and banners that encourage them to do something ‘right now’ or ‘click to win’.

Professor Professor S. Shyam Sundar believes that mobile users are more experienced, and less prone to such scams.

Sundar explains it as a Boomerang effect, where marketers want to attract people but actually, they are making them defensive about the site. (ANI)